From publicly traded companies with unforgettable and cutting-edge branding, to grassroots nonprofit organizations with mission forward and impactful messaging, to proud families celebrating their cultures and special milestones with their communities, relatives and friends, with each client and experience I learn and grow as a planner, and gain personal insight into how to treat others with kindness, patience and empathy.
Double Mitzvah Celebration that equally highlighted the uniqueness of each twin.
Bring in unique event design and decor elements that heightened each child’s special qualities and uniqueness - it's hard to be a twin and always be paired with someone else yet alone share your bar mitzvah day with someone else. These twin parents wanted to ensure that each son had equal billing but had their own time in the limelight at their party - from food to sports, color preferences and musical tastes.
We partnered with a graphic designer to create custom logos that highlighted unique elements, flavors, colors, sports that favored each sibling and blended them together into a cohesive look tailored to the family. One sibling even created a special monogram that was carried through the evening and was a blend of both boys’ favorite colors - what ended up was a neon, graffiti, VIP club like experience like no other complete with framed photographs of the boys in unique venues around town highlighting their special talents, favorite sports, pets and personalities both as a sibling pair and standing on their own, along with LED lights everywhere showcasing their “brand”. The boys had an amazing night, were celebrated as a duo and as the growing individuals they were becoming. The bros most certainly had a blast!
When an industry leader in software solutions engages you in providing their vendors and clients in an interactive event focused on innovation and engagement you got to DELIVER.
Our client was hosting their first vendor/client appreciation event at a “Driving Innovation” themed conference. We literally “hit the road” with the theme and centered our concept, event design and keynote speaker around that theme. We secured the former CEO of a luxury motorcycle brand who had recently authored a book about his experience at the helm of the storied company, secured space at one their local dealership where guests could test drive their vehicles and decided to theme decor around innovative interventions.
Guests and our client alike were blown away by the speaker and the experience. The keynote was phenomenal and the guests remarked how organic it felt to be alongside the products/and company he (the former CEO) was responsible for overseeing and turning around during his tenure. Plus the test rides were so unexpected and fun for the guests, it was truly a joy to see everyone let loose and immerse in the experience.
Our nonprofit ballet client was moving their annual gala back "home" to the performing arts center where their ballet was performed. There was some concern that a new date pattern, pricing model and intimate space would hinder the flow of the evening and negatively impact fundraising.
Like it’s counterpart in NYC, the ballet modified the format of its annual gala to include a full-length performance with a live musical accompaniment prior to its formal gala program. After a magical performance of The Sleeping Beauty guests enjoyed cocktails, dinner, a loving tribute to longtime supporters, a triumphant fund the need paddle raise and exciting auction to close the evening. The audience was invested and enthusiastic in supporting the ballet!
Abeles & Company provided event and fundraising strategy, as well as production services to help guide SLB as the organization introduced a new event model and pricing structure in a more intimate venue. The enchanted evening featured romantic, storybook like florals, linens and décor as an ode to the ballet performance of The Sleeping Beauty. Mission moments and stories of impact were choreographed into the evening’s program and script to keep the audience engaged and invested. Similarly a live “thermometer” was introduced during fund the need to help guests keep track of the fundraising progress throughout the evening.
We're obsessed with helping people celebrate and do something to make themselves/others feel special and recognized. Finally, you can celebrate without the stress.